Whether you need help with your website, emails, blogs, or social media, I’ve got you.
Let’s get more eyes on your grief support offerings!
One-Time Marketing Services
Launch Packages
Looking to get your online grief business up and running? Say no more!
Together, we’ll clarify your business mission and vision, create a custom brand identity based on what you want your audience to feel when they interact with you, determine your best sellable offers based on your available time and tech savvy, and build the foundation you need you grow your grief business.
Includes four 60-minute Zoom calls AND:
Personalized brand kit PDF featuring your business goals, guiding values, custom colors, typefaces, graphics, and language, plus a brief summary of your ideal client persona and a summary of your top 3 competitors’ followings, offerings, and voices
SEO-optimized Squarespace website with up to 10 pages (+ more for an additional cost), including both design and copywriting
3 initial blog posts OR podcast episode outlines
Email marketing branding and setup in Kit
1 lead magnet + 1 automatic 3-email “welcome” email sequence
Brand kit for up to 5 social media platforms (SEO-optimized bio, profile photo, cover photo, link in bio)
30 static social media posts (single-image or carousel) and captions for up to 5 social media platforms
ManyChat DM integration for Facebook or Instagram, if applicable
A year’s worth of SEO-based content ideas to keep your momentum going!
Foundational outlines and next steps for your paid offer of choice: 1:1 counseling or coaching, ongoing membership, online course, workshops, books, or merch
10% discount on Ongoing Marketing Services
This is a high-touch, intensive service intended to get your business into the world as quickly, beautifully, and intentionally as possible. You can expect to go live within three months of our first call.
Comprehensive Grief Business Launch: $12,000
Website Only: (10 pages) $2,000 + $200 for each additional page
Email Only: (branding setup + 1 automatic 3-email “welcome” funnel) $500 + $100 for each additional email
Blog Only: (3 blogs) $900 + $300 for each additional blog
Social Media Only: (30 static posts for <5 platforms) $1,000 + $200 for each additional platform
Total does not include software fees paid to website provider (Squarespace), email provider (Kit), or other software providers such as those designed to help you schedule sessions, create online courses, sell merchandise, or offer lead magnets. The combined annual total of each of these for most clients is less than $1,000.
Audits
Already have a website, blog, podcast, social media presence, or email marketing flow? Great. That means you have data to learn from!
I’ll listen to your goals for your business, dive deep into your analytics, take a look at what’s working and what’s not, and share them with you in a way that’s easy to understand. I’ll also outline your next best steps for improving upon what you’re already doing and give you a checklist of suggested strategies to grow.
Includes one 30-minute pre-audit intake call, one 60-minute post-audit insights call, and a PDF report of your findings.
Website Audit: $500
Blog Audit: $500
Podcast Audit: $500
Social Media Audit: (<5 platforms) $500 + $100 for each additional platform
Email Marketing Audit: $500
Kitchen Sink Audit: $2,000 Best value!
Branding + Copy Refreshers
Got a great grief support product or service but the visual branding or language falls flat? Whether you’re selling a book, an online course, a membership, or a 1:1 session, your branding and copy should act as a magnet for grieving hearts.
I’ll take a look at your current offer or sales page, provide suggestions for branding and copy improvement, and give it a top-to-bottom makeover!
Includes one 60-minute pre-refresher call and one 30-minute post-refresher guided tour.
Single Product Branding + Copy Refresher: $500
Multi-Product Branding + Copy Refresher: Custom, please inquire!
Strategy Sessions
Need help writing emails, designing social media posts, improving your website’s SEO ranking, or pricing and selling your latest offer? Want to chat about marketing as a grief professional in an online world full of noise and icky sales lingo?
During a one-hour strategy session, I’ll answer your questions, offer personalized advice, and help you make a plan that supports you and your business. Ask me anything! Or get the extra nudge you need to put yourself out there. I’m here for you.
Marketing Power Hour: $100
Ongoing Services
Blog Writing and Management
Looking to hand off regular blog writing so you can focus on growing your business?
With my blog writing and management service, I’ll be your right-hand assistant, crafting well-written, easy-to-read articles based on your grieving audience’s most common Google searches. You’ll get more traffic to your website, which means more grieving eyes on your products and services!
Includes a monthly 30-minute strategy call and keyword research, blog copy with two rounds of revisions, image insertion, SEO optimization, and indexing on Google.
Blog Writing + Management with SEO Optimization: $300 per blog (1,000-3,000 words)
Most experts recommend publishing a blog 2-4 times per month to see consistent growth.
Contact me for ongoing blog writing and management services ➙
Email Writing and Management
Email is by far the best, most reliable way to reach your grieving audience, but writing and scheduling emails often gets put on the back burner in favor of other tasks.
With my email writing and management service, you’ll be in regular communication with the grievers you serve, sending emails that not only surprise and delight, but comfort, educate, validate, and encourage to buy from you!
Includes a monthly 30-minute strategy call with email copy with two rounds of revisions.
Email Writing + Management: $200 per email (250-1000 words)
Most experts recommend emailing your audience 3-8 times per month to stay top-of-mind.
Social Media Design, Copywriting, and Management
In this day and age, social media = relevance! Beautiful, consistent social media posts share your solutions to grievers’ unique pain points, connect through your unique story, show grievers that your business is actively looking to serve them, and provide information about how to work with you.
Whether your tone is more educational or more empathetic, I’ll create a monthly package of static social media posts—that means single images and carousels—based on your brand colors, typeface, voice, and goals.
If applicable, I’ll also help you look ahead to significant grief holidays (World Mental Health Day, Mother’s Day, National Grief Awareness Day, and so on) and respond to relevant current events (war, climate change, national disasters, celebrity deaths, and so on) through social media in a way that aligns with your brand.
Includes a monthly 30-minute strategy call and 30 social media posts with two rounds of revisions.
Social Posts + Copy Only: $1000/month
Social Posts, Copy, Automatic Scheduling, and Monthly Reporting: $1500/month
Please note: I currently design posts and write captions for Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn. I do not offer video production or editing for social media at this time.
Custom Monthly Retainer
Do you need help with multiple tasks to ensure your website and marketing efforts are ACTUALLY meeting your goals?
With a monthly retainer, I’m your all-in-one virtual marketing assistant! I can help you:
Optimize your website for SEO
Write blogs and podcast episodes that help you get found more easily by grievers
Craft consistent emails that help your audience feel connected to you
Design and caption social media posts that align with your brand
Pitch yourself to press and media
Plan ahead for product launches and larger projects
Includes a monthly 30-minute strategy call and a monthly hours report.
5 Hours Per Month: $500
10 Hours Per Month: $1,000
20 Hours Per Month: $1,900
30 Hours Per Month: $2,700 Best value!
Done-for-You Marketing FAQs
General FAQs
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If you’re starting from zero, the Comprehensive Grief Business Launch is your best fit.
If you have existing marketing efforts but need fine-tuning, consider an Audit, a Branding + Copy Refresher, or a Strategy Session.
If you need ongoing support, I offer blog writing, email writing, social media management, and custom retainers.
Still unsure? Contact me, and we’ll figure it out together.
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For one-time services (Launch Packages, Audits, Branding Refreshers, and Strategy Sessions), you’ll receive a contract with your invoice, but it is limited to the completion of that single project.
For ongoing services (blogs, emails, social media, or a retainer), I recommend a 3-month minimum to see results, but you can cancel anytime with 30 days' notice.
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I’m so glad you asked!
Free consult call: Once you contact me, I’ll send you the link to book a free 15-minute consult call. You can tell me more about what you’re looking for and I’ll suggest the services that sound like the best fit for you.
Contract and Invoice: Once we agree on your project's scope, I’ll send you a detailed contract and invoice via PayPal to ensure we’re on the same page. Invoices are due before work begins.
Formal strategy call: In our second call together, we’ll spend 30 or 60 minutes (depending on your service) diving deep into exactly what your goals are and I’ll put together my action steps for moving forward. This is where I’ll gather any necessary information (website and social logins, branding photos, etc.) I need from you in order to begin.
I’ll get to work: I’ll work on your project, sharing any updates and questions as I go. You’ll get the opportunity to make revisions as needed, and of course, I’m always available via email if you’d like to connect mid-project.
Delivery: I’ll provide you with everything promised in our formal strategy call—whether thats a series of social posts, a month of polished blogs, or a full-on website launch. Sit back and reap the rewards of grief marketing done for you!
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I exclusively use:
Squarespace for website design
Kit for email marketing
Loomly for social media scheduling
Canva for graphic design
ManyChat for social media DM automation
ThriveCart Learn for course creation
If you use another platform to host or distribute any of your content, I’m happy to provide you the assets for it (copy, captions, images), but you’ll need to either post them to the platform yourself or hire another freelancer or assistant who can do that for you.
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My rates are based not only on my marketing degree and ongoing study of current marketing tech and trends, but also more than a decade of marketing experience crafting content for not only my own and others’ grief businesses.
I am able to provide sliding scale pricing for BIPOC, LGBTQ+, disabled, and income-limited grief professionals. Please contact me to discuss.
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Pricing covers my work but does not include third-party software fees (Squarespace for website hosting and domains, Kit for email marketing, course platforms, social media scheduling, and so on).
Most clients spend under $1,000 per year on these tools.
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Due to the custom nature of my work, all sales are final.
To make sure we’re aligned on your vision and goals, I offer a free 15-minute consultation call before we enter into a working relationship. Contact me to get started.
In addition, I offer a 30 or 60-minute Zoom call with every service I provide. Most services also include revisions so that you’re 100% satisfied with the work I produce for you.
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I love talking about money with grief professionals, and I pride myself on being as transparent as possible when it comes to where and how your dollars are being spent.
Here’s a general idea of where my money goes:
30% comes right off the top for taxes
40% is for living expenses (rent, groceries)
20% is for saving, investing, and debt payoff (thanks, U.S. college system!)
10% goes toward maintaining The Grief Professionals Marketing Co. and my continued learning (courses, books, workshops, etc.)
One-Time Service FAQS
(Launches, Audits, Branding + Copy Refreshers, Strategy Sessions)
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A full Comprehensive Grief Business Launch typically takes three months from our first call to launch. Individual launch services (website, email, blog, or social media) take 4–6 weeks, depending on complexity and revisions.
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Before we begin, I’ll ask for:
Details about your business and audience
Any existing branding materials (if applicable)
Login credentials for website/email/social accounts (for setup)
I’ll guide you through the process step-by-step and make it easy! And of course, we’ll stay in touch via email between calls too.
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On top of your ready-to-launch online platforms (website, email marketing, blog, podcast, social media) you’ll get a personalized brand kit PDF featuring your business goals, guiding values, custom colors, typefaces, graphics, and language, plus a brief summary of your ideal client persona and a summary of your top 3 competitors’ followings, offerings, and voices. In addition, you’ll receive .png files of your logos and applicable graphics.
This is all delivered in a Google Drive. I encourage you to download your files to your own drive or device for safekeeping.
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I'd be glad to devote one of our four hour-long Zoom calls to give you a crash course in whatever you like. And we can record it so you always have it on hand. But/and the platforms I use have absolutely incredible support helplines, support Facebook groups, and follow-along YouTube tutorials.
I choose these platforms not just because they're affordable for entrepreneurs but because their customer service supports make it really easy to edit, modify, delete, or rearrange your content without needing to lean on a freelancer.
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I review your website, blog, podcast, social media, or email marketing based on your goals and data.
You’ll receive:
A pre-audit intake call (30 min)
A post-audit insights call (60 min)
A detailed PDF report with insights and next steps
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An Audit identifies what’s working and what’s not for your grief business.
A Branding + Copy Refresher goes further by reworking your visuals and messaging to improve your sales page, product branding, or overall business presence.
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Anything related to marketing for grief professionals!
Common topics include:
Website SEO and online visibility
Social media content and engagement
Email marketing strategy
Pricing and selling products and services ethically
Launching a podcast, course, or book
Ongoing Service FAQs
(Blogs, Emails, Social Media, Retainers)
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Blogs: Most experts recommend 2-4 blogs per month for SEO growth.
Emails: Most businesses email 3-8 times per month to stay top-of-mind.
I can help determine the best frequency based on your goals.
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I design 30 static posts per month (single images or carousels), including captions.
If you choose full social media management, I also schedule your posts and provide monthly analytics reports.
I currently support Facebook, Instagram, Threads, TikTok, Pinterest, and LinkedIn.
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Not at this time—I focus on static post design and copywriting.
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A retainer gives you flexible, all-in-one marketing support based on your needs.
Tasks may include:
Website SEO and updates
Blog & podcast content
Email writing and automation
Social media design and captions
Press and media pitching
Product launch planning
You’ll also get a monthly strategy call and a detailed hours report.
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Unused hours do not roll over, so I recommend booking a package that aligns with your workload. You can adjust hours month to month as needed.
Still have questions about working together 1:1?